Offers that continue to this day - most recently with the Paris Olympics, was an idea I had in 2018 to offer sponsorable Olympic assets, including countdown clocks. In my tenure it  resulted in over 150 million impressions across station sites - giving affiliates a new source of revenue during the Games. Another major project was managing the #NBCUTorchRelay among affiliates from Guam to New York. Take a look at the hit on TODAY, along with the thread on Twitter.