I was the driving force behind several redesigns of the B2B site that affiliates around the country continue to access for all their promotional needs. Accessible from this site was an email distribution list that was used to send out targeted correspondence including one that I designed and wrote - a Weekly Hot List. The newsletter, which recapped the important topics of the week and included a snapshot of upcoming events, was distributed to nearly 3,000 subscribers.
One of my greatest legacies was saving NBC nearly $3M in Ad Placement Costs via an asset I called the Online Banner Solution.
An example of the first redesigned show page with its corresponding assets.
An example of the first redesigned home page of the site.
Each section was consistently monitored to ensure the most up-to-date information.
The show navigation changed with its second iteration.
Mobile view of a show page.
The changes I implemented are still in use by the network today.
Building on the previous success of automated assets, I offered an easy way for NBC to obtain video space on stations sites without paying any fees to station groups. To be cohesive with the Banner Solution, it was called the Digital Inventory Solution.
